Articles by
Aysenur Zaza
Aysenur Zaza is a creative content writer and an avid researcher when it comes to product, growth and everything SaaS.
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Article · 6 min read
Best Product Onboarding Examples & Best Practices
The strongest product onboarding examples get a new user to the product's core action in the first session. Slack, Duolingo, Dropbox, Asana and Grammarly each did it differently: Duolingo with a first lesson, Asana by having users name a first project and add tasks during signup, Grammarly with a demo document.
By Aysenur Zaza
Article · 4 min read
User Onboarding vs Employee Onboarding - What is the difference?
User onboarding teaches customers to get value from a software product; employee onboarding brings new hires into an organisation, its culture and their role. They differ in audience, owner, length and how success is measured. They overlap in one place: employees learning the internal software they need for their jobs, where user onboarding methods apply.
By Aysenur Zaza
Article · 6 min read
User Onboarding Checklists - Best Practices, Examples, and Best Tools
A user onboarding checklist means one of two things: the in-app task list new users tick off, or the list of work a product team finishes before onboarding ships. This one is the second: 12 items, each with an owner and a done-when test, from defining the activation event to testing with real users.
By Aysenur Zaza
Article · 7 min read
Best SaaS Onboarding Tooltip Examples That You Can Learn From
The best SaaS onboarding tooltip examples point at one element, explain it in a sentence and offer one action: HubSpot's "Meet the overview tab", Amplitude's "This chart could be a Data Table", Slack's "These are your channels". Many tooltip round-ups also list welcome modals and checklists as tooltips.
By Aysenur Zaza
Article · 5 min read
Building User Trust: 5 Key Factors for SaaS & Online Services
Building user trust in a SaaS product comes down to five factors: strong security, clear privacy practices, reliable performance, responsive support and transparent pricing. Users test each one at specific onboarding moments, such as the signup form, a permission prompt, connecting their data or entering a card for a trial, so show the proof right there.
By Aysenur Zaza
Article · 4 min read
User Onboarding Stages: A Complete Guide for Success
User onboarding has three stages: pre-onboarding, from first contact to account creation; active onboarding, from signup to the user's first value, or activation; and post-onboarding, from activation to habitual use. Each stage ends with an event you can measure, which is how you know a user has moved on and where your onboarding loses people.
By Aysenur Zaza
Article · 5 min read
How to Conduct User Testing with User Onboarding in Mind - 8 steps
User testing for onboarding means watching people who have never seen your product try to reach its first value, without help. Run small rounds of about five fresh participants, give them one realistic goal, and note where they stall. Testing tells you why users drop; funnel analytics, including onboarding tools' own reports, only tell you where.
By Aysenur Zaza
Article · 6 min read
Customer Onboarding Analytics 101 - how to measure and optimize for success
Customer onboarding analytics is the tracking and analysis of what new customers do between sign-up and regular use, to find where they drop off and why. It needs three things: a tracking plan of named events, a product analytics tool for funnels and cohorts, and your onboarding tool's own reports on flows and checklists.
By Aysenur Zaza
Article · 8 min read
Onboarding Tours - How to Create Them & 4 Examples
An onboarding tour is the first-run sequence that takes a new user from the welcome screen to their first key action, usually through a welcome modal, a question or two, a short product tour and a checklist. Build onboarding tours in code, with an open-source library or with a no-code tool; the right route depends on who will edit them.
By Aysenur Zaza
Article · 10 min read
15 User Onboarding Metrics & KPIs For Product Teams to Follow
Onboarding KPIs for product teams are the numbers that tie user onboarding to business results: trial-to-paid conversion, time to value, activation, retention, churn, satisfaction, support load and upsell. Each one needs an exact formula, a fixed time window, an owner and a target set from your own baseline, with outside benchmarks only where a source exists.
By Aysenur Zaza
Article · 8 min read
What Is Progressive Onboarding? (+Examples)
Progressive onboarding is a way of teaching a product in layers: new users learn only what their first task needs, and every further tooltip, checklist step or tip appears when their own actions make it relevant. It replaces the up-front product tour with short, triggered lessons and suits products with many features or complex workflows.
By Aysenur Zaza
Article · 7 min read
Advanced Guide to Creating Personalized Onboarding Experiences - 5 Steps
Personalised onboarding tailors what each new user sees to their goal, role or experience, usually from one to three questions at sign-up plus their behaviour afterwards. The rule that makes it work: ask only questions whose answers change the next screen, checklist or tour, make each one skippable, and keep personalising from what users do.
By Aysenur Zaza
