SendGrid’s new feature announcement hotspots are sure to get attention

SendGrid’s new feature announcement hotspots are sure to get attention

SendGrid uses a hotspot to introduce automation to its users in a quick and easy way. The hotspot pulses next to the new feature then the users are shown a tooltip explaining the update.

SendGrid uses a hotspot to introduce automation to its users in a quick and easy way. The hotspot pulses next to the new feature then the users are shown a tooltip explaining the update.


Why it’s great:


Non-aggressive hotspot - SendGrid uses a non-aggressive hotspot to introduce its new feature rather than a big, non-stop pulsing one that will annoy the users.


Concise copy - SendGrid keeps it short and simple in the copy of the tooltip. It has a clear call to action and no unnecessary information.


No need for close button - Sendgrid’s announcement is pretty short and so is the tooltip. So, there is no reason to pinpoint a tiny close button.