Lemlist’s onboarding makes sure the user is comfortable and well-taught

Lemlist’s onboarding makes sure the user is comfortable and well-taught

Lemlist’s onboarding flow starts with a signup onboarding asking users their proficiency with the tool, then moves on to integrations which is a skippable step. After that, users can create a test campaign and send it to either one of the Lemlist team members. All this process can be tracked through a checklist.

Lemlist’s onboarding flow starts with a signup onboarding asking users their proficiency with the tool, then moves on to integrations which is a skippable step. After that, users can create a test campaign and send it to either one of the Lemlist team members. All this process can be tracked through a checklist. 




Why it’s great:


Great segmentation - By asking users’ proficiency with the tool, Lemlist gets rid of the frustration some already familiar users have to face. 


Hand-holds from start to finish - The holistic checklist and calls to action throughout the onboarding flow show dedication for hand-holding on Lemlist’s side.


Personal and friendly - Because they talk to the user in a fun manner and refer to them using their name, the tool is automatically personalized and friendly. Moreover, including the Lemlist team in the onboarding flow is a great way of saying “you are one of us now”.